Today while surfing & keyword planning for an idea, I noticed that influencer marketing is growing in searches which I was expecting & frankly speaking I have written about it last year just as a thought.
Nine Ways to promote your thought leadership online
When I dig deep more facts make me think & update myself & for your convenience.
A few days ago I learned that the Federal Trade Commission (FTC) charged a company for not disclosing the posts as sponsored posted by the 50 social media influencer who has been paid by the company to promote. This indicates that FTC is also taking this seriously due to increased influencer marketing.
I also remembered that recently I have done a survey in my free time at Ysense( a survey site from which I earn a few dollars every month for my day-to-day extra expenses & gain some indication about products & planning for the coming future) regarding purchasing habits to know that what percentage of purchasing is been influenced by an influencer & it's found that 92% customers have more trust on influencer compare to the traditional advertisement or a celebrity endorsement.
In this year 2021, the companies are planning to increase their budget by 63% for influencer marketing. Startups are known to utilise the power of influencers to attract, engage & convert into loyal customers.
Thus it's time to bang on to get a pie of this budget & take the benefits of influencer marketing, before that we should know what is Influencer marketing.
INFLUENCER MARKETING
In influencer marketing, the companies hire/pay a few leaders in a particular field to promote their products/services rather than advertising their products for the masses thus utilizing and diverting their advertising budget.
Influencer Marketers gain due to their capability to bring customers directly to the company websites & to make a sale.
Although an affiliate marketer does the same on the contrary an influencer marketer can make this happen in bulk.
HOW TO GROW AS INFLUENCER MARKETERS?
To grow as an influencer you have to develop followers on social media by trying to help everyone to solve their problems using articles & by impressing others with your communication ways & style.
This can be easily done by
*Increasing trust & faith in you by your genuineness.
*Developing yourself as a brand.
Your effective content may be in the form of a blog, podcast, or videos that will help you develop yourself.
*Reaching your target audiences
By social media informative posts without trying to sell anything, personal/informative/telling what you have done & how you have gained from its types of emails & other ways of communications.
*Showing respect towards your followers.
It's been said that if you give respect to others you will get back, don't ever try to press them with your orders like buy this or that, always try to have a dialogue to motivate & help him/her to make a decision to buy a certain product which is really worth to buy, this will develop an inclination towards you to get your advice for his/her next purchase.
BENEFITS FOR INFLUENCERS
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I will say the major benefit you gain is your followers, it's like making a team & leading to conquer the universe.
Although you can be rewarded out of it in terms of revenue always remember your strength is your followers.
Looking at the present scenario you can definitely be able to earn from the companies who are looking for influencers & it will be increasing day by day as your followers will increase and increase in marketing budget by the companies.
If you are associated with Amazon you can also register & earn as Amazon Influencer, if you have not an associate with Amazon till now & want to become an Amazon associate please do read
INFLUENCER MARKETING BENEFITS FOR COMPANIES
1 Reduce advertising expenses thereby increasing profitability.
2 Can increase the trust in the company among the followers of an influencer.
3 Your brand can be known easily & earlier by the promotion done by the influencer.
4 You don't need to do surveys and other expenses in the trial before your launch to get your targeted audiences as an influencer has already developed the audience in your niche.
5 Contents schedule can be adjusted with your influencer or you can share the contents of your influencer to avoid a gap & gain the attention of the influencer and his/her followers.
6 Gain from the influencers by connecting & engaging them in live events, and webinars to get a sure shot.
SUM UP
Overall influencer marketing is beneficial for all.
For customers by getting exact worth purchasing products, an influencer gains monetarily and also his/her followers, companies take advantage of this tie-up of influencers & followers to gain easy & early benefits with fewer expenses.
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