Thanks for joining me again, remember we talked
about ways to earn in the Best earning sites for beginners.
Good company in a journey makes the way seem shorter. — Izaak Walton
Let’s start our journey from freshers to somewhat experienced.
With lots of research, time-consuming activities, awakening many nights, with stress to earn, facing the curious eyes of my wife with a question to which I have no answer.
It seems like an oasis in the desert when I found the ONLINE MARKETING idea, which I wanted to share with you.
What is online marketing?
Online marketing is making strategies and properly implementing them through advertising and promotional strategies for developing a brand and promoting products or services to reach the viewers to convert them into customers or a client.
What are the advantages of online marketing?
It is beneficial for businesses to gain a reputation globally and for business growth.
It's also beneficial for startups to establish themselves.
You can develop and establish yourself as an expert in a certain field by applying online marketing strategies and making sales of your online courses or video tutorials.
You can also charge for your consultancy by establishing yourself as an authority through online marketing.
You can also become an influencer and gain from sponsors.
Online marketing can be done by a common man to bring business for some companies or marketplaces and thus they can earn money online. It is said to be affiliate marketing.
I'm also going to discuss more regarding affiliate marketing here please keep on reading.
The best part is you can do it without investing money or you can do online marketing with a very low budget suitable for your pocket.
Steps to start online marketing for beginners
1 Decide aim
Think what is your aim for starting online marketing.
Did you want to grow your business, do you want to sell some products or services or do you just want to earn money by generating sales for some company?
For example, an author of a book does online marketing for promoting their book to gain fame and a few sales.
2 Decide Niche
You might be having an inclination toward a particular subject or you're a specialist in something or you have a business of particular products.
For example,
If you have a business of handicraft goods then your niche is handmade items.
If you are a healthcare worker your niche is health.
3 Build a social media presence
Social media platforms are free for users and have a lot of active users hence they play an important role for online marketers.
4 Create a website
Your website can be a business website or a blog site.
5 Create content
6 Advertise
As a beginner, you can start with affiliate marketing since
-You don't need to manufacture a product
- You don't need to worry about shipping
- You can start without spending a single penny.
AFFILIATE MARKETING
Each & every company needs to advertise its products, to promote and gain sales.
This creates the need for advertising agencies and media.
Because of the speedy rise of internet users, companies are focusing to utilize it to the maximum extent, so they need associates to boost up, here we are as an affiliate.
In simple language, we have to make sales for a product or service by creating the need and demand for the products.
We can create demand by explaining the benefits of the products and providing reviews or comparisons of our products and competitors' products.
By providing regular information about the development through continuous contact with our customers we can gain sales.
As online sales differ from physical sales we should analyse and prepare ourselves first.
Before proceeding further for becoming an associate, these things should be kept in mind rather we should evaluate ourselves, and our social media presence(it’s much more important) which will add the advantage of promoting the product/company.
More details in Paying Social Media Sites
Types of online marketing
The path for online marketing includes the need for expressing, communicating, and presenting properly to meet the requirements of the advertiser & beneficial to the customer.
The following are the few main ways of marketing for getting success as an online marketer.
Although there are many other ways of marketing still I will introduce these three marketing strategies to start and achieve.
1 Social Media Marketing
Social media marketing is the promotion of affiliated products or services on social media platforms to achieve sales and gain commission.
Facebook, Twitter, Instagram, Pinterest, and Linkedin are powerful social media platforms with millions of active users to whom you can communicate, suggest your affiliate products and help them to make a discussion about purchasing the best-suited product for them suggested by you.
Several messaging apps like Facebook Messenger, WhatsApp, Skype, and Telegram also play an important role in social media marketing.
You can manage by automation sites like Buffer by scheduling all your social media posts. These sites also help you in analysing the impact of your posts to rectify your strategies.
Know more
2 CONTENT MARKETING
Content marketing is done through content like creating a video, an e-book, a blog, a mail, an article, an image, a banner... to add value to your product to get acceptance from the viewers.
You can go through my other blog pages or videos on my YouTube channel to understand more about content marketing.
Here I will focus on a blog since your website with blog posts is the basic requirement to bring traffic from search engines and other platforms.
BLOG
The blog is a space to express by writing, images, and sharing videos & it’s to be used judicially, keeping in mind the interest of visitors, who are searching for exact guidelines or information.
Ideally, it’s better to search the keywords before writing content.
You can search and get ideas from Google Trends, Quora and Google keyword planner. Amazon is also the best site to discover the best categories and subcategories.
TO DO AS A BLOGGER
1 Keep publishing three to four blog pages every month.
2 Generate a sitemap (entire information of your site, blog, pages, video, images).
Generate a sitemap with XML sitemaps or type yourdoman.com/sitemap.xml while submitting the sitemap to search engines.
3 Submit in Google search console
4 Submit in Google Analytics
5 Submit in Bing, Yahoo & Yandex (mainly used in Russia & surrounding countries).
6 Plan your days
Divide your time into posting content and SEO ( search engine optimization ).
Google Optimize help to increase the possibility of your website showing on the front pages.
7 Make backlinks (Links getting from another website).
Backlinks increase your site search ranking.
Comment on other blog sites of high domain authority as an authority on your subject, not just only remarks.
Stay active on Forums, and share your views.
Make social profile backlinks by sharing on social media.
What do you need for Blogging?
Free domain & hosting is available at WordPress, BLOGGER, and WIX( for a limited period)
But I recommend is to have paid hosting & domain.
Let’s understand why paid is preferred
DOMAIN
Domain means an area of territory owned or controlled by a particular ruler or government.
In terms of blogging, the domain is the ruler, which means if you have your own purchased domain you are the ruler.
You can fully control your own ways, choosing the right & catchy name( said as Niche) related to your blog.
For example, if you want to make a blog on photography, pic.org or images.com immediately get attention & helpful in the search.
Although getting a domain name of your choice is a bit difficult, trying with a different point of view gets the desired result.
HOSTING
Web hosting is a service that allows organizations and individuals to post & view a website or web page on the Internet.
you can plan to buy as per your need & traffic on your website.
Shared Hosting –A server that hosts hundreds or thousands of websites it’s economical & good for small sites.
Reseller Hosting — In this, you can present yourself as a big hosting site & promote & sell your hosting services to other small sites & can earn too getting your site free hosting.
Cloud-Based Web Hosting — It’s a new technology where hundreds of servers can Host & work together, it’s best if you planning to make a website like Facebook with huge traffic.
Virtual Private Server(VPS)— A VPS is sharing hosting with your own dedicated machine to act like a private server.
Dedicated Web Server— It’s paying rent for a physical server where you have full control, no other website slow downloading speed of your website.
Technology & services( Hosting) are been provided by a lot of companies
Hostinger, Miles Web, BigRock, Hostgator, and Site Ground...
For a blog website shared hosting is the best and most economical hence I suggest Miles Web.
Many web hosting sites provide free domains.
KNOW
I’m not going into details here, please know more about
How to Monetize a Blog.
3 Email Marketing
Marketing by sending emails containing reliable content, and attractive and motivating content helping your viewers to purchase your products is email marketing.
It's the most effective method of online marketing to generate sales.
For starting email marketing you have to obtain the email address through social media marketing, your Facebook page, subscription to your blog.
When a viewer subscribes or provides you with his/her email address it means he/she has faith in you hence don't hurt the viewer's trust by spamming and sending irrelevant emails.
You can take advantage of certain automation tools like GetResponse
Know more
Read more
Step Forward
Now you are ready to step forward on the path of online marketing to the destination of success, with the essential things of the journey.
Online marketing is the way to earn funds, the way to earn enjoyment.
Enjoy Earning Money Online
Yours’s Truly
JITENDRA SACHDEVA
PLEASE PROVIDE YOUR EMAIL ADDRESS TO GET A FEW INSTANT TIPS.
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