WHAT IS KEYWORD IN BLOGGING?

Let us begin with "Om" the origin of the words, the keyword to find peace, the single word of a single letter with the power of positive energy, the power to feel the whole universe.

A mom understands the feeling of pleasure of the first word uttered by her child "MA" It gives her so much energy that even if she is tired, she can jump with joy.

Gayatri mantras or any other mantras are proven to provide power and happiness.

I just wanted to specify the power of words may be of a single letter, two letters, or a combination of multiple letters.

A phrase can describe a complete sentence. It can convey the message in a short form.

What is a Keyword in Blogging?

The power of words is also effective on the world wide web to identify the exact answers available in the form of a blog or a website to a specific query that a user uses to search on search engines.

Since these words work as a key to unlocking your blog it is called keywords.

What is the importance of Keywords?

1 keyword help search engines to short out millions of blog and provide the most relevant blogs to the query.

2 The importance of Keywords in blogging is to help bloggers to get a high ranking which leads to generating more organic traffic through search engines.

3 The importance of keywords for searchers is to find the exact solution to their queries.

HOW TO CHOOSE THE RIGHT KEYWORDS?

Normally we say to think before speaking to someone since words are more harmful than a weapon, which means choosing the right words can impress others, hurt others, convince others or I can say it can make friends or enemies depending upon the uses of words.

Finding & using the keywords is the first step in the process of SEO (search engine optimization)

To choose the right keywords the following are a few tips.

1 Think like you want to search for something related to the subject of your blog.

For example, if you are a travel blogger, your targeted viewers may search about a destination, things require to carry for travelling, what are the best locations to visit in the city, state, or country...

2 Know what is long-tail keywords.

Whenever you search for something do you use a single word?

Sometimes it may be but most of the time you might be using a group of words to search for something,

For example, if you want to search for the role of keywords in blogging, you will not get desired answers just by searching "role" or "keyword" but if you will type what is the role of keywords in blogging definitely you will get the best sites for your query.

Thus a group of words or a phrase is called long-tail keywords.

"Sale" may be a keyword, but "sale of cotton shirts" is a more specific long-tail keyword, and "sale of white cotton shirts" is a much more specific long-tail keyword.

If the user searches "sale of white cotton shirts" & since your site is using these long-tail keywords at least 5-6 times in the content, on your site heading, image alt text & site description your site has a lot of chances to rank for this search.

3 Use the tools

Lots of tools are available online to find the keywords, competition for those keywords (remember you are not the alone blogger) is called Keyword difficulty.

Google keyword planner & Google Trend are free tools to do searches for keywords & what is trending nowadays.

Tools from Mangools like KWFinder not only help you to search for long-tail keywords but also to know about keywords' difficulty, it's available for a 10-day free trial.

Apart from keywords, it's better to know the questions or queries for your keywords are been searched by the users.

Answer the public is the only tool that provides the queries in a visualized way, you can get questions searched by users and the intensity of searches of a question along with relevant keywords.

4 Analyse

Analyze yourself after this research to make a decision of using one or two keywords with low SEO difficulty and sufficient search volume in your blog.

5 Keyword Strategy

Plan out a strategy based on your analysis, which keyword is to be used in the content, heading & how many times since keyword density also matters in SEO.

Where to target the keywords are some of the few strategies which can develop the blog ranking & traffic.

Final Thought
Every word has its own power but together keywords or a phrase can enhance the power thus researching, analyzing & planning strategies can optimize the role of keywords in blogging.