WHY BRANDING IS IMPORTANT

Branding is not just for a product or a company/business it can be for yourself too. Thus a brand can be categorized as

-Corporate brand, an organisation as a brand.

- Product brand

- Personal Brand

What is a Brand?

A name which gets fame through its identity mark (logo, colour, font, style, music track) and gets recognition by the masses and is promoted by the masses is a brand.

A brand is for which the people have their own opinion regarding reputation, customer services...

A celebrity is a brand, a well-known product is a brand, a popular company or an organisation is a brand, and an influencer is a brand.

You will agree with me that every established brand is making money in one or other ways, it will be much better to say that a brand is making money in multiple ways.

Thus you might have understood in brief the importance of a brand. Let us go in-depth.

What is the purpose of branding?

For establishing a brand you should know yourself or your organisation or the product which you want to make as a brand. Only then people will come to know the reality of your brand.

You have to introspect the following to promote your purpose

a) Your inspiration for your business.

b) Motive of your business?

c) Customer feelings during interaction with your business.

d) Your brand's impact on the world.

e) Image creation of your brand in people's mindset.

Before proceeding further I want to clarify the difference between marketing and branding.

In marketing, we understand the people's needs, and market requirements, then we plan a strategy of how to enter this market or fulfil people's demand and finally advertise ourselves that we are the better option.

While in branding we know ourselves or our brand first, the marketing person knows the facts of the brand, hence they promote accordingly thus the brand becomes well known by the distribution network, and consumers and has been discussed by the consumer by their opinion. Hence silently a brand is been developed.

How to do branding?

Rome was not built in a day.

Every established brand has put a lot of research, planning and effort to build its brand.

Branding can be global, regional or in the local market depending upon your product/services, you can develop it as a brand offline or online.

It's also not necessary that every product/service/person can get success and be recognized as a brand.

Still, we can't sit ideal and do nothing just be afraid of failure. Many successful brands have a history of lots of failures before getting recognized as a brand.

We should have the gut to admit our failures and move ahead.

Hence for branding

1 Introspect yourself & your brand.

2 Do market research where you can stand out from your competitors.

3 Choose your business name wisely related to the quality of the product or organisation and which customer can relate with your brand.

4 Make an identity mark such as an attractive logo, colour combination and suitable font.

5 Give a brief, related tagline in the description.

6 Promote your brand by applying it everywhere in the promotion.

7 Promote with a promise & fulfilling your promises.

8 Consistency is the key to success.

What product is to be branded?

Recently in a very short Spain of time, in just a few years internet has facilitated to the growth of a brand with some unique ideas. This shows the power of the internet in developing a brand.

Google, Facebook, Amazon, YouTube, Ola, Olx, Airbnb, Oyo Rooms, Swiggy, Zamato, and even TikTok have gained remarkably in just a few years.

Every brand is making millions of dollars from its products maybe a search engine, a social media platform, a website, an App, a tool(Uber suggest, Ahrefs SEO tools), software for building a website(WordPress), an image-sharing platform(Instagram, Pinterest), a video sharing platform(YouTube)...

Canva is a platform to create beautiful designs for marketing on social media, Quora & Reddit platforms to ask questions, Microsoft develops and sells computer software along with other activities, and Chinese search engine Baidu also known as Chinese Google is increasing its brand value...

Lots of other examples I can provide you or you can search for yourself are the best examples of branding.

Even you can find many Influencers on social media who are making enough money by marketing a few products after achieving many followers to influence them by branding themselves.

You can also find many YouTubers with lots of subscribers by just sharing attractive, informative or just funny videos that are also making millions of dollars.

Many bloggers(like me) are making millions of dollars by just writing effective content and a few of them like Neil Patel, and Harsh Agarwal have established themselves as a brand with millions of viewers worldwide on their websites.

Hence I suggest developing a digital brand instead of a physical brand since almost everything is going online and progressing at a rapid speed. Although you can come up with unique physical products and do online marketing.

FINAL THOUGHT

I will again insist that this can't be done in a day or in a month, you have to get involved in your project, do your own research, plan your project, set a goal for your project, implement your plan, analyse your growth, reschedule your efforts, analyse again and it's a continuous process to achieve success and branding your project.